Attraction Marketing. This is not some GURU spouting secret Magic from the top of a mountain. This is REAL . This is 21st Century marketing at it's finest, also commonly known as the art of “Selling without Selling”.
So how do we attract people to us in the first place?. And why should they buy from us?.
Attraction Marketing – The Key Influencers
Let me answer that by giving you the 1st Key influencer.
What makes people stand out?, especially those marketing online, give people a lot of value up front. A good example of this is where someone offers you (in exchange for your details), a high value item such as a video course.
If you get a lot of value from this video course, your perception of the person who gave it to you automatically changes. You now see that person as a key influencer, hence you want to know more. You may want to go over to their blog, you might even want to find their YouTube channel to see what else you have.
Best of all. this could be the start of a lifelong business relationship. If you are offering a product or business opportunity, the chances are, they may now want to know what that's about too.
You lose nothing by giving value to people up front. It's a Win/Win situation for both of you. People want to win before they commit to anything. People are naturally sceptical. By giving them something of value up front, you gain a person's confidence and also show that you care.
Attraction Marketing – Are You Curious?
Key Influencer No 2. Raise Curiosity. “Curious minds wonder alike”. Curiosity sells. Curiosity attracts. It is one of the biggest forms of human magnetism there is. Believe it or not, we are all curious.
Curiosity sells. Not only does it attract people to you like no other influencer, it can also inspire people to go out and invent great things. “What if”, “What does this do?”.
So how can it help us in our business?.
Think of it in terms of something you already know and something you want to know. If an online marketer sprays (pun) their latest product all over Facebook, where is the curiosity?. We already know it's a weight loss MLM thingameejig.
If I already know what you're selling, what would make me want to enquire further?. I certainly don't see any value from your spam so maybe I'll just put you in my mental box of “spammer”.
We compartmentalise people in our minds, depending on what we see, hear, touch, smell and feel.
However, what if I kept seeing your posts on Facebook and all you kept doing was telling me how much weight you were losing. And every day you kept looking even better. And then you kept telling me how good you were feeling too.
I saw with my own eyes how you were changing.
Wouldn't that just whet your appetite? wouldn't I be just a little bit curious to know how you were doing it.Much better than a whole bunch of spam. I bet. And that leads me into
Attraction Marketing – Who Knows This ?
Key Influencer No 3. People will believe their own conclusions, far more than what you are telling them. This is very powerful. If you drive down the street in a top of the range, BMW, people will assume you own it. They may also assume you are quite well off, or even wealthy.
You may not have to convince them of your wealth, as by now they have probably assumed it.
Now, maybe you borrowed it (or stole it), but in the eyes of another human being, they will assume you own it. Hence, if a person is already convinced that you are living a certain lifestyle, you are far more likely to get them to listen to you, than if you were not.
So how can we turn this to our advantage?.
Quite simply. Whatever it is you are selling, always become a product of that product. It's no use trying to sell a weight loss solution if you are very overweight for instance unless you show people you are losing weight. And hey, I'm not knocking overweight people, I've been there myself.
When people are convinced that you are using “something” to lose that weight, they will get curious to know what it is.
Attraction Marketing – People Rarely Buy This
Key Influencer No 4. People are very rarely looking to buy things they “need” (from you), They are nearly always looking to buy things they want. People tend to go to the local store or pharmacy for things they need. The main reason people are even looking at opportunities online is that they want what that opportunity seemingly promises.
This is Key..
When you are talking about your business or your product, are you aiming it at a person's needs or wants?. If you are aiming it at a person's needs, you may be very wide of the mark. Here is a way to use Attraction Marketing by aiming at a person's wants.
If you are selling people on your weight loss product for instance, they don't really want to know about where the head office is, how many people use it etc (this information may be helpful later), but really all they want to know is “What's in it for them?”..
Instead of trying to dazzle them with a whole list of features, why not concentrate on the benefits?.
What would be the key benefits of your product?. for weight loss, it could be
- You will look like a “Million Dollars”,
- You will feel healthier and have TONS more energy..
- You will look awesome in (whatever your favourite clothes are)
- People will look at you and “wonder” how you did it.
Whatever a person wants, if you have a system that can produce more leads and sales, then you have a system that can improve a person's lifestyle. If you have a weight loss product, you have a product that can make people look and feel good. So, when selling anything, never sell the sausage, always sell the SIZZLE..
Remember, people want to “look good”, “look good in front of others”, “feel good”, “look knowledgeable” “be a part of something special”, “have many friends” “feel secure” “be loved” “be appreciated” “listened to”. When you fully understand this, you can make people feel good about buying from you.
I hope this post has been of value to you. If it has and you would like to master Attraction Marketing, the next step is to click here and get your free video.
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