Keith Everett

Teaching Online Marketers How To Create A Dream Lifestyle

What Has Bruce Lee Got to Do With Building a Business Online?

There are many strategies out there for building a business online, however after spending a while reading Bruce Lee's philosophy, coupled with his many metaphors, I can see a direct correlation between what we do as online marketers and what he did as the world's most famous Martial Artist.

Be Like Water – Bruce Lee's Metaphor for Resilience.

So What Has Kung Fu Got To Do With Building a Business Online?

Kung Fu is a fairly complex series of moves, practiced over and over again, until they become strategies for defense against an attacker. Building an online business from scratch is very similar, it is a series of moves, we learn.

Once we learn certain moves in an online business, we put those moves together to form strategies. By implementing those strategies over and over again, we are able to create results. If the results are not forthcoming, we can change the strategy.

As with Kung Fu, there would be certain moves that you are good at, and others that require more practice.

The difference here, is that when learning a Martial Art like Kung Fu, you graduate through the levels over time. No one expects to become a black belt in their first month. This is where an online business and a martial art differ of course, as many people joining an online business expect to be at the “expert” level in just a few short weeks.

KRUNCH!.. “Be Water” In Your Business Online

When people “quit” learning Kung Fu, the urge to learn does not necessarily go away, people just accept that it's too hard for them. This also happens when people start out in an online business, sometimes people think it's too hard, and beyond them, so they quit.

In order to be it, don't be “sticky or blocked”, be it. (See Bruce Lee's “Be Water” analogy.

The truth is, most people are capable of earning a “black belt” in a martial art, but it depends on the level of commitment and how badly you want it. It's the same with an online business. If it's more of a wish than a “must have”, then a person will quit at the first sign of trouble.

The “Trick” of course, is to change tactics, not the idea.

If you look at Bruce Lee's “Be Like Water” analogy

“Empty your mind! Be formless, shapeless, like water. If you put water into a cup, it becomes the cup. Put it into a bottle, it becomes the bottle, you put into a teapot, it becomes the teapot. Now water can flow, or it can crash: Be water, my friend!”

You might ask, what does it mean?

To understand ‘Be water' we should first look at Taoists and the concept of ‘Wu Wei' which uses a lot of metaphors of water.
Wu Wei literally means ‘not doing'. But the deeper meaning, is being calm. In the moment. Still. Like water.

This means Action without Action or Wei,Wu,Wei.

Only when the inner waters of your mind are completely calm, can you be truly natural. In sync with nature. Your own self. That is the true union of the self with the divine. When Bruce Lee talks about being water, he uses his words carefully. He doesn't say be flexible like water. He says ‘Be water'!

In other words, accept yourself. Not without emotion or feeling, but without being “sticky or blocked”. Stop being “like” something, be that something. In order to succeed in a business online, you need to live, breath and be that business.

The Rules of Kung Fu Marketing.

  1. Without commitment, you have nothing.
  2. Treat your online business like learning an art form, being good takes time.
  3. Don't give up. Change tactics.
  4. Be like water. Don't be “like” something. Be it.

I hope you enjoyed this post. If you did, let me know in the comments below. Also, if you would share this post, that would be Awesome.. Thanking you in advance.

Peace and prosperity.

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  1. Some awesome analogies made here Keith. I love the way you co-related everything. Thanks for sharing

  2. Chondra Rankin

    March 6, 2017 at 3:49 pm

    I LOVE Kung Fu! Bruce Lee – talk about mindset and focus! I loved your analogy, Keith – thank you!

  3. Btw, Enter the Dragon is one my all time favorite movies. Loved the analogies. Thanks for sharing Keith.

  4. Whenever I find myself frustrated or at an unease, I remember Bruce Lee’s talk on “Be Water.” This totally calms me and helps me regather myself in order to get back on track. Thanks for the explanation.

  5. Thanks Keith, I really enjoyed this post. Your Rules of Kung Fu Marketing are really great; everyone should hear them!

  6. “Without commitment, we have nothing.” This rule of Kung Fu marketing is a requirement for entrepreneurs who wanna make a long-lasting business online. And it also goes with the “no-quit” perspective…thank you for sharing.

  7. Lynette Bledsoe

    March 7, 2017 at 1:18 am

    POWERFUL post Keith. Most cases when things are hectic in life or business the more anxious you get, so does the problem but when you sit still the answer comes to you.

  8. Great stuff you mentioned here. Bruce lee is the guy to learn from.

  9. Don’t give up change tactics. Profound!

    One of my favorite posts from you and I love Bruce Lee!

    Dr. Lisa

  10. Bruce Lee may have been an athlete, but the mindset to success really is similar no matter what the arena we play in. Good stuff.

  11. sandra copeland

    March 7, 2017 at 2:04 pm

    Keith !!~ thank you for sharing this !!~ Teaches Discipline !!~ and this will help you in Business !!~~ Be like water is a favorite of mine !!~ Appreciate !!~~
    ” It is a series of moves, we learn.”

  12. Change tactics not Ideas, Be Like water…I like these, they are my take aways. Because attrition is real in the NM industry. Predominantly because many dont have access to the training and skills they need to build a viable business that pays.
    Bruce Lee had Focus, Persistence, Self discipline a HUGE Dream, a tenacity, And He DID whatever it took…Most people just need to learn from this! thanks Keith!

  13. Love kung fu and bruce lee. The analogy rocks too. Change your tactics, but not the goal. Thanks keith!

  14. Loved the analogy of Kung-Fu and online marketing!! Awesome post Keith!

  15. Be like water. I love that! It means that you need to adapt to be able to survive. Just like in business. If there are new governing rules, adapt. If there are new trends, adapt. I haven’t watched too many Bruce Lee movies, but I watched his master’s movies, Ip Man. Great movies!

  16. Great post Keith. Bruce Lee’s lessons are so valuable. It’s about being adaptable. Thanks for sharing.

  17. This is a great post ! Thank you for sharing =)

  18. Great post! definitely got to change the tactics no the idea.

  19. HI Keith,

    Yes how often do we change ideas rather than change tactics.

    Great blog and some great tips on how to use Bruce Lees expertise to any type of activity

    Thanks Keith


  20. Tara Woodruff (The Victory Tribe)

    March 13, 2017 at 8:44 pm

    I Agree 100%. Bruce and his philosophy have everything to do with running a successful online business!

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