Sir Norman Joseph Wisdom, OBE was an English actor, comedian and singer-songwriter best known for a series of comedy films produced between 1953 and 1966. So by now, you might be thinking, “What has this got to do with Internet Marketing”?.
Before I give you that answer, Norman Wisdom died at age 95 at a nursing home in the Isle of Man in the year 2010. His career spanned 7 decades, he made a total of 19 movies, starred in 32 television sitcoms, appeared on broadway, had several “hits” with his songs in the 1950's and received a knighthood from the queen for his services to British comedy in the year 2000.
He was also Albania's most loved comedian.
So, what's all this got to do with Marketing and how can it help you to reach the top in your online marketing or network marketing career?.
Ok, the first thing that stands out for me was his “story”. In marketing, you need to be transparent and believable in order to get people to “connect” and do business with you on an ongoing basis.
Sir Norman Wisdom, told the same story, over and over again throughout his film career, even through each film was on a different “theme” his story was pretty much the same. That of an undersized downtrodden guy, down on his luck. …This story made Norman Wisdom millions.
Because it's the story we all want to hear.
Think about it. Even Albania loved Norman's story enough to vote him their most popular comedian. Norman's key strategy was his relationship with the audience. His audience worldwide loved his portrayal of the “little guy” (norman was between 5'2 and 5'4 depending on which information you read on him).
He was small in stature, but he had a big heart and this is what made the audience keep coming back for more and more, time and time again.
Every single film of his has someone calling him “little man” or some offensive word regarding his height. This oppressive theme is what made him so popular with the (dare I say it) working classes. They (and the Albanians of the day) saw Norman's films as the “relief” if you like, from oppressive bosses, governments and corporations.
Norman was the “little guy” who fought back and WON. People loved it and kept coming back for more and more.
And this is what good marketing is made of.
Creating a heartfelt desire to do business with you as opposed to someone else by wholeheartedly connecting with your inner core. I know that sounds a bit complex but I could have just written, “connect and get people to like you”...
So, tell your story, everyone has a story to tell. Everyone has people that they can connect to. Pour out your passion and connect with people on an emotional level. Let people hear your struggle, but most importantly do a “norman wisdom” and always show how you've come out on top.
Norman played a major part in the screenplay and production of most of his films. This is very important to you as a marketer. Even though you are selling a company's products, YOU are the business. You must control your image and story so that it connects with your products.
You should be building you, so people resonate with you, no matter what you are selling.
And one last tip.
Norman never diversified from his story. Even when he was making “hit” songs in the 50's, he didn't go off and become a “singer” he added the songs to his already successful “franchise” and added more value to his films and his overall persona. He was the loveable, downtrodden Norman who could also sing.
So, even though you may end up selling different products and working through different business partners, don't ever change who you are. If it worked for Norman Wisdom, it'll work for you..
Until then, follow a star.. YOU!.
Peace and Prosperity
P.S Looking for more network marketing tips?. Let me give you an introduction to the same system I use in my daily business. This has some of the best training available on the planet. The video is fairly short (19 minutes).
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